TMFFThe MonthlyStories filed under “Post of the Week”.
Out of all available marketing tools, one holds a major advantage over all the others, because it's completely free. It won't take one cent from your pocket, and nowadays you can't say the same about a lot of things. And
Summer is slowly but steadily drawing to a close, the days are constantly shrinking, and we're not that far away from chilly, rainy weekends spent with a cup of piping hot tea or coffee in our hands, feverishly anticipat
A couple of weeks ago we were talking about sources of inspiration for film projects; after all, knowing what you want to write about before actually starting to put words on paper is very important. Otherwise, you'll en
It's a commonly known fact that summer is the warmest season of the year. Therefore, I would think it natural for warmth during this season to be expected. However, year in year out, we are constantly bombarded with news
More often than not, it's quite easy to attribute one or two defining characteristics to the projects of a director - they appear as recurring themes and frameworks throughout much of what they direct. Woody Allen has pr
Did you know that J.K. Rowling told the story of a certain wizard named Harry Potter in 4224 pages? That's all books combined, and it's quite a fair amount, in all honesty. But this statistic shouldn't put you off in cas
Have you ever woken up in the morning and said to yourself ‘I want to write a screenplay today’? I know I have, quite often actually. There’s something special about placing words on paper and watching them turn into som
The countdown to celebrating the National Day of France has begun: seven days left until 14 July. Just like the storming of Bastille way back in 1789 represented a turning point in the French Revolution, French cinema ha
What’s the point of making a film if nobody will watch it? It will simply drift into obscurity – or not, since it was born into obscurity and never escaped from its confines – and nobody will ever know of its existence.
With just about everything in life, there are general rules as to how one thing or another mainly functions, but there are also exceptions to those rules. One such rule states that in at least 9 out of 10 cases, film ada
Let’s try out a little exercise this week. Take a pencil and a piece of paper, then proceed to think about your favourite film in the whole wide world for a minute. Well, it doesn’t really have to be your favourite one –
When Motorola demonstrated the first handheld mobile phone back in 1973, little did they know that what they had just designed as a device utilised to enable voice calls without resorting to a landline would eventually e
Do you know what viral marketing is? Really, no, you have no idea? Well then, it’s one of those things that you’ve been doing for years, but without knowing the fancy word used to describe it. Like, for instance, procras
It is an unfortunate reality that since the heightened prevalence of modern technology, attention span levels have dramatically… oh look, an email notification. Really, though, in 2015, a group of Canadian researchers
Okay, so hopefully after my previous post on product placement , you understand, in layman terms, what it’s all about and how both companies and productions can use it to their advantage. Now you’re probably thinking
Remember when House of Cards first debuted on Netflix? It took the industry by storm; that here was a high quality full length TV show with an all-star cast, that was bypassing all traditional television formats and prem
So, you’re totally taking your film PR by the horns and you’ve managed to write the big bad Press Release (or you’ve hired someone to do it for you, either way, I’m giving you some major thumbs up). You’ve gone
The hashtag #WomenInFilm is something of a trend now. Not only are you seeing more high profile women in the industry speaking up about equal pay, but female driven films are starting to be viewed as a viable commercial
So you’re producing that fantastic film idea you have. The script is done, dusted and ready to go. You’ve got your dream team ready and those actors convinced. You’re bursting with excitement at the amazing opportu
Franchises are all the rage nowadays, and it's easy to see why. As audiences consume more and more television content filmed in spectacular quality (I’m looking at you Game Of Thrones), their hunger for films to become
