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Did you know that Hitchcock’s scenes were around 10 minutes long each? He would only cut when his camera ran out of film, which made it rather difficult for the actors: the slightest fuck-up could ruin the previous 9 […]

A few months ago, we talked extensively about the money-making machine that the Star Wars franchise started to be (again) shortly after it was acquired by Disney, and started rolling out sequels, spin-offs and TV series plans. Back then, […]

Everything tangible or intangible in our world needs to be marketed. Whether it’s a chocolate bar, a book, a hotel room, a car towing service or, in our case, a film, it needs to generate some buzz in order […]