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The best films guide an audience through a clear arc. Scenes build, tension rises, and payoffs land in the right place. Digital interfaces can do something similar when they use story logic to lead people from curiosity to action […]

Have you ever wondered why we are so fond of narratives of uncertain moments? A single second can change all things on the screen. Modern audiences identify with stories run by luck. These stories make perfect sense to the […]

Every film score begins in near silence. Before the orchestra, before the studio, before the famous theme, there is usually one composer, one instrument, and a vague emotional instruction from a director. “It should feel hopeful but tragic.” “We […]