The idea of the video is based on the analysis of the text of the song, a metaphor for a ‘whole generation that sees disappointed their expectations within a society based on appearance and on the ephemeral. Ribes describes our society with irreverence and irony, with undisguised disenchantment and biting satire seasoned with a subtle dose of craziness. The decadence of our society based on relativism, appearance and inertia, so well described in the song, inspire, from the beginning, the video and the choices of locations, focusing on places abandoned and in ruins that become abstract symbols of our souls .
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