What’s the point of making a film if nobody will watch it? It will simply drift into obscurity – or not, since it was born into obscurity and never escaped from its confines – and nobody will ever know […]
With just about everything in life, there are general rules as to how one thing or another mainly functions, but there are also exceptions to those rules. One such rule states that in at least 9 out of 10 […]
Let’s try out a little exercise this week. Take a pencil and a piece of paper, then proceed to think about your favourite film in the whole wide world for a minute. Well, it doesn’t really have to be […]
When Motorola demonstrated the first handheld mobile phone back in 1973, little did they know that what they had just designed as a device utilised to enable voice calls without resorting to a landline would eventually evolve into a […]
Do you know what viral marketing is? Really, no, you have no idea? Well then, it’s one of those things that you’ve been doing for years, but without knowing the fancy word used to describe it. Like, for instance, […]
It is an unfortunate reality that since the heightened prevalence of modern technology, attention span levels have dramatically… oh look, an email notification. Really, though, in 2015, a group of Canadian researchers calculated the average human attention span: about […]
