A music video is generally a state of mind, a form of artistic expression that often transcends the constraints of a cinematic narrative. This happens especially when we are talking about a song without lyrics and, therefore, without a concrete verbal message. This is the case with ‘Seven Flavours‘, directed by Gairah Praskovia and created and performed by the Demo Rumudo band, which gives the viewer the absolute freedom to find their own means of understanding the central concept. It’s almost impossible for that jazzy rock instrumental music not to convey positive energy and an almost contagious vitality, it’s true. But when it comes to the visual layer, the perspectives can vary. Thus, since the very title, we can see how the number seven constantly appears throughout the unfolding of black and white animated images, as a kind of leitmotif, but also as a kind of key to the interpretation of the entire cinematic material. Obviously, such a number with magical meanings can stimulate the more “circumspect” viewers who, for example, can see in the elements related to tarot or sacred geometry a precise intention on the part of the creators, with the aim of evoking a rather occult message.