The Retail Guru
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United Kingdom
Release Year & TMFF Edition:
2014 - May 2015
David Heron
5 minutes


The Retail Guru is a short spoof-documentary following successful businessman and entrepreneur, Dr. Davinder Singh, as he sets about trying to turn a local convenience store into a national supermarket chain with his novel marketing ideas…albeit with limited success.



  • Christopher Leburn

    This is a fab piece of work with an excellent mockumentary style and good humour made all the better for the natural performances of the actors. An excellent little short film.

    Reply May 13, 2015
  • Nick Martin

    I enjoyed this short film. Very natural performances, some inspired moments- the chocolate bars and the look on the old lady- very good!

    Reply May 13, 2015
  • Eileen Vickers

    A good short film with an amusing story line. Well performed by all the cast…loved the old lady trying to cross the road.!
    Well done.

    Reply May 14, 2015
  • Giamluca Marzotti

    This entertained me and that is all a short film should do. Well done to the producer and director. Any more?

    Reply May 14, 2015
  • James Finn

    Really enjoyed this short amusing film. Loved the looks on the faces of the customers! Some good characters.

    Reply May 15, 2015
  • AnnaMaria Pasquale

    I sniggered throughout and liked the idea behind this short film. Great faces and acting and I hope it does well.

    Reply May 16, 2015
  • Chuck Davies

    Cracking short. Brilliant casting! This was a very funny concept that was well executed. A sequel would be nice.

    Reply May 16, 2015
  • Rupert Drew

    Great idea and story line. Very funny. I laughed so hard at the “hole in the head” comment. Well done!

    Reply May 16, 2015
  • Richard Hanrahan

    Amazing short! Comedy gold. Very well written.

    Reply May 19, 2015
  • Chris

    Really enjoyed this. Brilliantly silly ideas from the consultant!

    Reply May 20, 2015
  • Azam Khan

    really good short comedy. Had me in stitches throughout .

    Reply May 20, 2015
  • Reema Ali

    This actually really made me laugh and was quite entertaining for a short film. Definately looking forward to watching the next short film you produce 🙂

    Reply May 20, 2015
  • Simon & Veronica Fulton

    Unbelievable casting!!! And a very decent plot. We laughed and laughed at the Guru’s advice.
    Well done to all who participated and we hope you win an award.
    Well directed and edited

    Reply May 20, 2015
  • Scott Howes

    Very clever piece of work, thoroughly enjoyed it. The reactions on the cusotmers faces were comical. Look forward to watching the next one.

    Reply May 22, 2015
  • Christine Ferguson

    Most enjoyable. The actors genuinely looked downtrodden and miserable. Good casting. Looking forward to the follow up.

    Reply May 26, 2015
  • Will Rogers

    I really enjoyed this short. Some great moments, a solid and funny plot and fantastic expressions on the cast – really captured the desperation. Look forward to the next one…

    Reply May 28, 2015
  • Sarah

    hilarious original piece! This must win, surely!

    Reply May 28, 2015
  • Dave Robertson

    Thoroughly enjoyed the movie. Great debut film. Really looking forward to seeing what your next project is! Well done!

    Reply May 28, 2015
  • Arminder Gill

    Brilliant. Haven’t seen anything like this before. Captures the Mary Portas genre beautifully and with a completely novel Asian twist! Shame it wasn’t a longer. 5 star!

    Reply May 28, 2015
  • Cara Uppal

    I felt the film was authentic, innovative and quirky – very watchable and kept my attention – star in the making. My only question is what’s next….?

    Reply May 28, 2015

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